Domestic spirit of Günsan merges with the global experience of Schneider
Günsan, which was acquired by Schneider Electric last year, continues its journey that it has started as a local company 30 years ago with a global force now. Blending the global positive contributions of Schneider with its local experience, Günsan carries out switch-socket production at universal quality and standards in its industrial premises in Sancaktepe.
Günsan’s new brand story has a “Family Spirit”
Günsan CEO Stephane Nuss, who spoke at the meeting where the details of Günsan’s new brand story and management model have been shared, told that the brand opened a brand new page as inspired by its consumers and stakeholders. Nuss, continued as follows: “Günsan is a brand that is sincere, warm and close to people in the eyes of the consumer; in short, it is a brand that has a family spirit. And, we are endeavoring to build a much better relationship with our consumers and stakeholders as based on these values. The achievements of Günsan as a preferred brand make all of us very happy. We will continue on our path by adding new achievements to our brand journey.
“We aim to create a glocal brand”
Günsan CEO Stephane Nuss said, “We are among the leading companies of the sector by our sales over 50 million dollars in total through 65 dealers throughout Turkey and in more than 50 countries. We will strengthen our brand even further by our studies that we will implement from now on. We intend to become the number one electrical installations' products supplier in housing applications in Turkey and proudly represent Turkey in the international market. As we renew our corporate identity, we aim to create a "glocal" brand that competes both in the domestic and the international markets.”
Campaign “Like Fathers”
Günsan’s end-user focused products aim to add value to the lives of the users and make the daily lives of families easier, while they merge design and innovation. In the new commercials where Barış Kılıç and Ufuk Özkan took part, the aspect of the brand, positioned with the “Like Fathers” slogan, that is strong, resilient and sound like fathers is emphasized and the latest series Eqona Pratik is introduced with the new solutions. The rehearsals of the commercial, the stage setting production of which lasted for 15 days, started 4 days in advance. The film, which was shot by a team of almost 55 persons, was completed in approximately 15 hours. The bonsai tree used in the stage setting was brought from Bursa and stored in a special room, at ideal temperature. Meanwhile, the products used in the shooting were selected from among the 17,000 products in the Günsan portfolio.
The dealers liked the new brand identity
Günsan experienced the excitement of the first launching meeting with the new brand identity in Dubai with the participation of 45 dealers who came from all over Turkey. The participation of the dealers was quite high at the meeting where the new product portfolio was introduced and the corporate identity studies of the brand were shared. Dealers attended this great meeting together with their families also this year, as was the case in the previous years. While the dealers were briefed on Eqona, Visage, Fantasy and Valta, which are four sub-brands of Günsan, the new series switch products in the Valta group were also launched.